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Taylor, who at the time was a staff psychologist at Martin Corporation (later Martin Marietta) in Denver.

The original Social Style model was worked on by Dr.

What the partners ended up discovering was that people's behaviors and actions are consistent. David W Merrill and Roger Reid began research to create a model that could predict the success in selling and management careers. Analytical: (Ask Assertive + Control Responsive) These individuals are described as serious and more exacting. Expressive people find them useful, because they are prepared to listen to what they are saying.Īmiable: (Ask Assertive + Emote Responsive) These individuals are seen as easy going and supportive. Four Social Styles AMIABLE: ( High Responsiveness, Low Assertiveness ) The amiable person likes other people's company, though is more of a listener than a talker. A is driver, b is expressive c is amiable and d is analytical. A is driver, b is amiable, c is analytical and d is expressive. Expressive: (Tell Assertive + Emote Responsive) These individuals are described as outgoing and more dramatic.

Driving: (Tell Assertive + Control Responsive) These individuals are seen as strong willed and more emotionally controlled. The two Social Style scales revealed that by combining the two dimensions, Assertiveness and Responsiveness, four patters of behavior, or 'Social Styles', can be identified. Versatility measures the extent to which a person appears to be working to make relationships mutually productive. Versatility: A type of social endorsement based, in part, on the extent to which others see the individual as competent, adaptable, and behaving appropriately. Responsiveness: The extent to which a person reacts readily to influence or stimulation with a display of feelings. Or - the measure of whether a person appears to ask or tell in interactions with others. Assertiveness: The effort a person makes to influence the thinking and actions of others. Contents Model Originally, Social Styles was determined by having respondents say 'yes' or 'no' to 150 adjectives measuring three scales: Assertiveness, Responsiveness, and Versatility.